Marketing 4.0: Moving from Traditional to Digital [eBoo Limited

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Marketing 4.0: Moving from Traditional to Digital [eBoo Limited

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Marketing 4.0: Moving from Traditional to Digital [eBoo Limited

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Marketing 4.0: Moving from Traditional to Digital
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing has changed foreverthis is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology.

Product details
Length: 200 pages
Page Numbers Source ISBN: 1119341205
Publisher: Wiley
Publication Date: November 17, 2016
Language: English
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