The Innovation Paradox: Why Good Businesses Kill... [eBook/e-book]

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The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change
by Tony Davila, Marc Epstein

For more than twenty years, major innovationsthe kind that transform industries and even societiesseem to have come almost exclusively from startups, despite massive efforts and millions of dollars spent by established companies. Tony Davila and Marc Epstein, authors of the bestselling Making Innovation Work, say the problem is that the very processes and structures responsible for established companies enduring success prevent them from developing breakthroughs. This is the innovation paradox.

Most established companies succeed through incremental innovationtaking a product theyre known for and adding a feature here, cutting a cost there. Major breakthroughs are hard to achieve when everything about the way your organization is built and run is designed to reward making what already works work a little better. But incremental innovation can coexist with breakthrough thinking.

Using examples from both scrappy startups and long-term innovators such as IBM, 3M, Apple, and Google, Davila and Epstein explain how corporate culture, leadership style, strategy, incentives, and management systems can be structured to encourage breakthroughs.

Product details
Length: 240 pages
Publisher: Berrett-Koehler Publishers
Publication Date: June 2, 2014
Language: English
ASIN: B00GT4871U
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