Principles of Marketing: 17th Edition (eBook)


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Principles of Marketing: 17th Edition (eBook)

  • Berat
    10 Gram
  • Kondisi
  • Pemesanan Min
    1 Buah
  • Kategori
    1. Home
    2. Buku
    3. Buku Import
    4. Management & Business Book Import
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Principles of Marketing: 17th Edition (eBook)

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- Pembelian tanpa ongkir dapat menghubungi via WA ke 085714347626

File = PDF
Author = Philip Kotler & Gary Armstrong
Language = English

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For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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